Overview

As Verifone was making a transformation from a terminal sales to a payments and commerce solution provider, there was a need and desire for rebranding the look and feel. I worked with the creative director, copy writers, and other designers to bring the company's identity up to date and provide more detailed guidelines to make sure the visual elements are clean, elegant, modern, more playful as well as consistent.

Note: Guidelines provided include brand guideline, event guideline, partnership guideline and web guideline.